BioTE 30-Day Launch Marketing Strategy Dashboard for Jeuje Aesthetics & Wellness
Jeuje Aesthetics & Wellness · BioTE Launch
30-Day Campaign to 100 New Patients
Omnichannel launch strategy · All assets included below
✓ Free Consultation ($150 value)
✓ Labs $149 (reg. $299)
✓ 20% Off Nutraceuticals
✓ First 100 Patients Only
100
Patient Goal / 30 Days
7
Marketing Channels
$43
Est. Cost Per Patient
$5K+
Avg. Patient LTV
Click a Channel to See Strategy Details
Instagram
5–7 posts/week + daily Stories
Facebook
Daily posts + Live Q&A Week 3
TikTok
3–5 videos/week · Spark Ads
YouTube
2 long-form + Shorts cuts
ManyChat
Comment → DM automation
Meta Ads
3 campaigns · $2K budget
SMS
98% open rate · 4-message flows
Email / Newsletter
6-email launch sequence
📸 Instagram Strategy
30-Day Campaign Timeline
Week 1
Week 2
Week 3
Week 4
View Campaign Materials
Day 1 — Announcement
Hi [Name], it's Jeuje Aesthetics! We just launched BioTE hormone therapy 🎉 Your first consult is FREE this month only. Reply BIOTE for details or call us. Reply STOP to opt out.
Day 3 — Education
[Name], did you know BioTE pellets are rice-grain sized and inserted in minutes? Results in 2–4 weeks. Curious? Reply YES or call [#]. Reply STOP to opt out.
Day 7 — Offer Reminder
Our BioTE launch special: FREE consult + $149 labs (reg. $299). Only [X] spots left, [Name]. Book at [link] or call [#]. Reply STOP to opt out.
Day 29 — Final Push
Last chance [Name] — BioTE launch offer ends tonight. [X] spots remaining. Claim yours: [link]. Reply STOP to opt out.
Email 1 — Day 1
Subject: "We just launched something that could change how you feel." · Preview: A free consultation is waiting for you.
Email 2 — Day 4
Subject: "What is BioTE — and is it right for you?" · Preview: No pills. No patches. Just results.
Email 3 — Day 8
Subject: "7 signs your hormones might be off." · Preview: If any of these sound familiar, we need to talk.
Email 4 — Day 14
Subject: "What our patients are saying about BioTE." · Preview: Real stories. Real results. One free consultation.
Email 5 — Day 21
Subject: "The supplements that supercharge your BioTE results (20% off)." · Preview: ADK, DIM, Iodine+ — all discounted this month.
Email 6 — Day 28
Subject: "Final 48 hours — [X] BioTE spots remaining." · Preview: After this, the offer is gone. Don't miss it.
Monday — Education
"Do you experience [symptom]?" carousel or Reel. Drive recognition before selling.
Tuesday — Offer Post
Reinforce the 3-part launch offer. Lab pricing, free consult, nutraceutical discount. Visual-forward.
Wednesday — Provider Content
Provider tip, quote, or short video. Builds trust and face recognition with your audience.
Thursday — Social Proof
Patient testimonial or outcome stat. Third-party validation is 3× more convincing than your own claims.
Friday — FAQ / Myth-Bust
"BioTE Myth #__" or "Most asked BioTE question." Educational, shareable, builds credibility.
Saturday — Engagement
Poll, "this or that," or personal story. Lower-effort, algorithm-boosting, community-building.
Sunday — CTA + Urgency
"[X] spots remaining" countdown. Full offer reminder. Drive to link in bio. Create FOMO.
Meta Ads (30 days)$1,500 – $2,500
SMS Marketing Platform$50 – $150/mo
Email Platform$0 – $50/mo
ManyChat Pro$15 – $25/mo
Print Materials$150 – $300
Photo / Video Session$200 – $500
Landing Page (if needed)$200 – $800
Total 30-Day Budget$2,115 – $4,325
Blended Cost Per Patient$21 – $43
ManyChat Flows
- Comment keyword → DM (24/7)
- Story reply → auto-response
- Subscriber broadcast at launch
- Post-consult follow-up sequence
Meta Ad Campaigns
- Campaign 1: Awareness (25% budget)
- Campaign 2: Lead gen (50% budget)
- Campaign 3: Retargeting (25% budget)
- Women 35–65 + Men 40–65 · 25mi
Printable Materials
- 11×17 lobby display poster
- Full-page patient handout
- 2-up rack cards (8.5×5.5)
- All print-ready, downloadable
All Strategy Materials — Downloaded Above
Landing Page · Full Strategy DOCX · Printable Poster, Handout & Rack Cards
